PersonAlisation is a buzz word that is thrown around in conversations without much thought of what it actually means.
The technology you need to drive true personalisation is only going to be as effective as the strategy you deploy and the data you collect to action. The power of true omni-channel personAlisation is still yet to be fully unlocked in most businesses.
Below is a diagram I have designed which should help illustrate Customer Value vs the Customer Experience using the 4R's of personalisation.
The technology you need to drive true personalisation is only going to be as effective as the strategy you deploy and the data you collect to action. The power of true omni-channel personAlisation is still yet to be fully unlocked in most businesses.
Below is a diagram I have designed which should help illustrate Customer Value vs the Customer Experience using the 4R's of personalisation.