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BILLY LOIZOU

LEND ME YOUR EYES

ACTION CHANGES BEHAVIOUR

6/17/2018

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​How do you get people to change behaviour and do the right thing? How do you incentivise doing good? Volkswagen answered these questions with The Fun Theory. They staged four different public interventions: a piano staircase, a bin with a fifty-foot drop, the bottle-bank arcade, fast lanes in supermarkets and subways and a speed-camera lottery. Another example of a smart strategy and great design!
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