"I have a lot of time to kill on this trip, imagine if I had a virtual reality headset that would allow me to do anything I wanted whilst in mid air - like visit open home inspections, go car shopping, go camping, spy on my dog?" That would be cool and practical!"
How It Will Change The Real-Estate Industry
Lucy gets home from a long day at work, makes a cup of tea and sits by the fire place ready to look at some new open planned apartments being built within a 10km radius of her current location. She puts on her full HD Virtual Reality headset and starts scrolling through the menu using a swiping down hand gesture. She selects the real estate app exactly the same way you select an app using your iPhone - difference is this is highly animated and has an in built Bose sound system to enhance the experience. The light sounds of John Mayer come on in the background as the headset is synced to her Apple music account and also connected to the family wifi.
The first thing Lucy sees is a helicopter view of Melbourne city. She has access to both a street view or standard map but can also filter her preferences for available homes and new developments. Lucy is seeing relevant information on previously sold houses, the average price of sale and also getting highlighted key pieces of data that are specifically targeted to her - for example dog parks, closest yoga centre, schools, cafes, hot spots and distance to work via car or public transport. The below picture is purely a mock up.
Now this is where the magic happens...
Slowly she is taken through the apartment - living room to bedrooms. Everything along the way has been personalised for Lucy's world. Her Facebook account has been synced so all the photo frames in the house show pictures from her beautiful wedding day with David, to photos of her French Bulldog Oscar. Lucy can also interact with the virtual world by opening cupboard doors for insight into storage space. While guiding herself around the house Lucy decides to start customising certain aspects - like the apartments colour theme, finishings, decor and furniture making her feel like a conductor. The creativity and flexibility of such a tool puts the power in the customers hands and the data into the marketers hands.
Once Lucy is finished she takes a stand back and admires her work. She receives a tap on her shoulder from her David who has arrived home slightly early. She takes the headset off and passes it over to David, then whispers "I think I have just found our new home!
As the internet of things advances, the very notion of a clear dividing line between reality and virtual reality becomes blurred, sometimes in creative ways!