Some say when big data and creativity meet you get pure sex? I agree and personally think you need a balance of both....some of us are even lucky enough to be able to do and understand both, they call us unicorns.
DATA (Insights + Analytics) * CREATIVE (Design Thinking + Experience) = Business and Marketing Brilliance
Companies all across the world have an enormous amount of data, however data doesn't add value unless it is used correctly.
Fundamentals are important, however bringing your own perspective and creativity to life is the only way we can differentiate ourselves and our brand.
Businesses tend to label the agencies they work with and categorise them into buckets. For example:
- Creative agency
- Data & analytics agency
- Technology agency
- Marketing agency
How about we create a hybrid agency that pure focus is on solving business problems and improving customer satisfaction? Let's call it a 'Customer Experience Agency'? A company that is focused on understanding your business, understanding your customer and helping you create innovative solutions using technology. That to me is the true art and science of bridging the gap between data and creativity.
Would love to here your thoughts - leave a comment below.