Loyalty is not a new term to marketers, however, it is quickly becoming a winning proposition for brands all across the world. Since the emergence of digitisation through e-commerce and digital payment infrastructure a new chapter of loyalty programs has arrived.
Marketers need to shift their focus from creating absent cookie cutter one-size-fits-all loyalty programs to immersive personalised and unique loyalty experiences. We need to start being responsive to customers across the channels of their preference, relevant to customers based on their changing needs and enable them to choose how they would like to be rewarded.
Flick through the presentation I gave at the 2019 Australian Loyalty Association Conference.
Marketers need to shift their focus from creating absent cookie cutter one-size-fits-all loyalty programs to immersive personalised and unique loyalty experiences. We need to start being responsive to customers across the channels of their preference, relevant to customers based on their changing needs and enable them to choose how they would like to be rewarded.
Flick through the presentation I gave at the 2019 Australian Loyalty Association Conference.